What defines a trade name?

A trade name is specifically defined as a name that distinguishes a business and its products or services from those of other entities. This means that it provides consumers with a recognizable identification of the goods or services offered by a particular business. A trade name is often used in conjunction with the company's trademark, but it serves a different purpose by primarily identifying the business itself, rather than just a product or service.

In contrast, a slogan used in advertising serves as a promotional phrase that may encapsulate a marketing message or brand essence, but it does not uniquely identify a business or its offerings. Similarly, while a trademark can be considered a legal term identifying the source of goods or services, it does not encompass the broader aspects of a business's trade name. Finally, a collaborative mark implies a shared brand identity among multiple entities, rather than a unique identifier for a single business. Therefore, understanding the role of a trade name is crucial for distinguishing it from these other terms and their functions within the context of business identity.