What defines an arbitrary mark?

An arbitrary mark is defined as a mark that is commonly known but is used in a way that is unrelated to its standard or dictionary meaning. These marks are typically recognized words or symbols that, when applied to the goods or services, have no logical or descriptive connection to what is offered. For example, using the word "Apple" for computers is arbitrary because the word does not describe or suggest anything about computer products. Instead, it leverages a common word in an unexpected context, making it distinctive and capable of qualifying for trademark protection.

This choice emphasizes the unique and non-descriptive nature of an arbitrary mark, which contributes to its distinctiveness and strength in branding. In contrast, other types of marks either describe the product characteristics directly or imply a level of creativity without detaching from their common meanings.