Which of the following is true about fanciful trademarks?

Fanciful trademarks are unique terms that are invented solely for the purpose of identifying a product or service. They do not have any prior meanings outside of their specific use in the marketplace. This distinctiveness is what makes them strong trademarks, as they are inherently capable of functioning as identifiers of the source of goods or services without any need for public recognition or information beyond their product association.

In this context, option B is accurate because it emphasizes that fanciful trademarks derive meaning entirely through their association with the goods they represent. Since these trademarks are often created without a direct connection to existing language or ideas, their significance emerges exclusively from how consumers associate them with a particular product or service over time.

Other options present concepts that do not apply to fanciful trademarks, as they typically include terms that are either descriptive, generic, or commonly recognized, rather than completely invented. Descriptiveness implies that the trademark conveys information about the product, which contrasts with fanciful marks that need no such description for identity. Similarly, well-known words included in branding would not align with the essence of a fanciful trademark, which is about originality rather than familiarity. Therefore, the capacity of fanciful trademarks to establish their meaning solely through consumer association underlines why the assertion in option B