Which of the following is an example of a fanciful mark?

A fanciful mark is a type of trademark that consists of a made-up word or an arbitrary term that has no prior meaning or connection to the product or service it represents. Fanciful marks are inherently distinctive and provide strong protection under trademark law.

The example given as Kodak for cameras is a classic instance of a fanciful mark. The term "Kodak" was created by George Eastman and has no existing meaning prior to its association with photographic products. This distinctive nature allows it to function uniquely as an identifier of a brand without any connection to the actual products offered. Consequently, fanciful marks generally enjoy a high level of trademark protection.

In contrast, the other options can be categorized differently. Coca-Cola, while iconic, is considered an arbitrary mark because it ties a brand to a product indirectly; "Coca" and "Cola" are associated with flavors but do not directly describe the beverage itself. Windows for software is an example of a suggestive or descriptive mark, as it hints at characteristics of the software without being purely arbitrary. Running shoes for athletic wear describes the product directly, making it a descriptive mark, which typically receives less trademark protection due to its clear linkage to the goods offered.